San Francisco Symphony

Can branding be encapsulated in a font?

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This has been on my mind for the last several days, as a recent article by Fast Company seems like an encouraging foray into the business of classical music, but offers an awfully narrow scope of reporting within the piece. Check out Feb 10’s “Can branding save classical music?”, which we first encountered through this … Read more

Esa-Pekka heads for the Bay, with surprise announcement

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It has long been considered common knowledge that maestro and composer Esa-Pekka Salonen is a free agent, yet San Francisco Symphony has announced that he’ll take over the orch as Music Director, starting in September 2020.  Salonen will take over just as longtime baton Michael Tilson Thomas steps down, and in many ways Salonen is the perfect choice:  the City by … Read more

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