Can branding be encapsulated in a font?

This has been on my mind for the last several days, as a recent article by Fast Company seems like an encouraging foray into the business of classical music, but offers an awfully narrow scope of reporting within the piece. Check out Feb 10’s “Can branding save classical music?”, which we first encountered through this … Read more

Arts catch-up: News through 10/18/16

Unless you were hiding under a rock this week, you’ve probably heard the news about Bob Dylan‘s Nobel (and the fact that they can’t get in touch with him).  You may even have heard about what Mozart can do for a good grape. But here are a few other stories you may have missed in the … Read more

The problem with branding in classical music

The new year is rapidly gaining ground, and it’s a good time to look at the way we market ourselves and build our reputations.  Let’s start with a ubiquitous buzzword:  branding. A while ago, I was admonished by an opera director to make sure I wasn’t teaching our members about branding. The request surprised me, as … Read more

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