arts marketing

Finding your social media groove

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Don’t let social media take over your life. By assigning specific functions to a few platforms you enjoy, you can maximize your impact and keep things interesting for different audiences.

Annual event celebrates community around art and science

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Press release from San Diego outlines “Life Sciences Night” coming on March 29, 2022, around a performance of Gounod’s ‘Roméo et Juiette’.

Can branding be encapsulated in a font?

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This has been on my mind for the last several days, as a recent article by Fast Company seems like an encouraging foray into the business of classical music, but offers an awfully narrow scope of reporting within the piece. Check out Feb 10’s “Can branding save classical music?”, which we first encountered through this … Read more

Groupmuse: One artist’s experience

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As a platform that helps ensembles create home concert experiences for a broader audience, Groupmuse has had our attention for awhile. One of our longtime Listers, soprano and SAG-AFTRA member Harriet Fraser, tells of her experience last year with the groupmuse model. Learn more on their website: groupmuse.com Love at first sight A composer friend … Read more

Owning your copy

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This may initially seem like a rant from the “grammar police”, but please bear with me – I’d like to point out an article that offers lessons for any of us who need to talk to the public, online or by other digital means: I’ve found my share of typos on this blog and elsewhere, … Read more

Does your website address end in .org? Don’t panic

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Are you panicking? Read the headline again. Due to news stories like this fairly reasonable one from CNN, there seem to be some rumors afoot, with wild tales of skyrocketing website costs and even targeting of nonprofits by the tech industry. But slow down, and leave the freaking out to the music directors who are … Read more

Don’t blame experiment for “killing classical music”

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This article from Ireland actually made me laugh out loud:  Click here. (And do read the lot. Even if you disagree with me, it will get your brain moving.) Our regular readers have seen me respond to other examples of the “classical is dead” harangue, particularly the ongoing diatribes that are so often rooted in … Read more

Music Center plaza getting a Grand* reopening in August

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*Yeah, the pun is terrible. Blame it on the heat, but it had to be done. If you’ve been spending any time in the DTLA block that includes Dorothy Chandler Pavilion, the Mark Taper Forum, the Ahmanson Theater, etc., you’ve seen the construction and the hubbub: something big is in the works. The folks at … Read more

New Music Is the New Black

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(or perhaps the canary in the mine?) Hi, tenor Nathan Granner here. I’ve been singing opera and classical music professionally for over 25 years and producing live shows, tours, recording albums for around 15 years. I’ve seen a lot in my day! Here are some of my thoughts. I’ve been so crazy these past months … Read more

Making it easy to bring music into life

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You may know that I’m a big fan of Jason Kottke and his blogger buddies. They’ve been exploring the phenomenon of “book playlists”, i.e. suggestions for listening while reading specific titles. I’m truly fascinated by the way people use music in their daily lives, especially when it extends beyond the mindless filling of random silence. … Read more

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