Tools & Resources

Finding your social media groove

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Don’t let social media take over your life. By assigning specific functions to a few platforms you enjoy, you can maximize your impact and keep things interesting for different audiences.

October download

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You’ve all heard us harangue you about how much every performer needs a website. It’s true, and I’m standing my ground. You really do need one. But here’s a little tool that can actually help you get started. Our conversations with various Listers over the years have shown that one of the biggest stumbling blocks … Read more

Performers are laborers, too

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It’s Labor Day! This is a holiday that is “celebrated”, most often with burgers, hotdogs, sales on patio furniture and beating-the-heat summer fun, but is actually little acknowledged for its true purpose: it was established in the 19th century, to recognize the contributions of workers, and mark an awareness of the simple fact that some … Read more

Time to update your stuff!

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It’s January! (Yeah, you probably knew that.) If you haven’t checked out your bios, photos, website, social media pages or any other marketing assets that you might be using, now’s the time! Especially as the arts are surfing the uncertainty of re-opening, planning, canceling and wondering what comes next, you need to be ready for … Read more

Can branding be encapsulated in a font?

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This has been on my mind for the last several days, as a recent article by Fast Company seems like an encouraging foray into the business of classical music, but offers an awfully narrow scope of reporting within the piece. Check out Feb 10’s “Can branding save classical music?”, which we first encountered through this … Read more

Virtual arts — Online stuff for keeping the faith alive

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Here’s the good news: While we don’t know yet what’s coming or how the COVID-19 quarantine will affect our future in the arts, there are lots of people out there, including us, building programs and resources to help you get through this. For now, here are a few of the resources we’ve found so far. … Read more

Groupmuse: One artist’s experience

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As a platform that helps ensembles create home concert experiences for a broader audience, Groupmuse has had our attention for awhile. One of our longtime Listers, soprano and SAG-AFTRA member Harriet Fraser, tells of her experience last year with the groupmuse model. Learn more on their website: groupmuse.com Love at first sight A composer friend … Read more

Old Rock Day

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We’re going to explore some unusual holidays this year, and while Old Rock Day isn’t officially about music, we’re hijacking it to share a video of one of the earliest examples of the rise of rock ‘n roll: the 1944 gem from Sister Rosetta Tharpe, “Strange Things Happen Every Day“: Of course, there may be … Read more

Does your website address end in .org? Don’t panic

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Are you panicking? Read the headline again. Due to news stories like this fairly reasonable one from CNN, there seem to be some rumors afoot, with wild tales of skyrocketing website costs and even targeting of nonprofits by the tech industry. But slow down, and leave the freaking out to the music directors who are … Read more

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