Can branding be encapsulated in a font?

This has been on my mind for the last several days, as a recent article by Fast Company seems like an encouraging foray into the business of classical music, but offers an awfully narrow scope of reporting within the piece. Check out Feb 10’s “Can branding save classical music?”, which we first encountered through this … Read more

Does your website address end in .org? Don’t panic

Are you panicking? Read the headline again. Due to news stories like this fairly reasonable one from CNN, there seem to be some rumors afoot, with wild tales of skyrocketing website costs and even targeting of nonprofits by the tech industry. But slow down, and leave the freaking out to the music directors who are … Read more

Tips for that elusive look

Are you camera-shy, or just a little nervous about your next photo shoot? Prep work helps, just as it does in almost everything else in life. Before your next headshot shoot, put your best tootsies forward with some tips from a top photog in the acting world. (Considering that actors tend to get shot far … Read more

Making it easy to bring music into life

You may know that I’m a big fan of Jason Kottke and his blogger buddies. They’ve been exploring the phenomenon of “book playlists”, i.e. suggestions for listening while reading specific titles. I’m truly fascinated by the way people use music in their daily lives, especially when it extends beyond the mindless filling of random silence. … Read more

Creative fundraising hits the holidays at LBO

Let’s hear it for the rare innovative approach to end-of-year fundraising! Rather than the usual annual “beg letter” or other hallowed techniques,  Long Beach Opera is launching their own twelve days of holiday cheer, with daily drawings, big prizes and dozens of chances to make donating fun. For every donation of $5 or more during the … Read more

New music gets space in the national spotlight

Big news this week includes the announcement of a centralized place to showcase your upcoming new music events.  New Music USA has announced it will provide Event Pages for the first time, and registered users can advertise their new music events for free, and make that information easily available to an international audience. SoCal violinist Movses … Read more

Why Seth rocks

We’re talking about neither Rogen nor MacFarlane, although they both have their moments. Seth Godin, as some of our readers know, has created a huge worldwide following — more than just about any other “marketing guru” — because his blog and books are unique, building a voice that is distinctly his own.  He’s a strong, … Read more

Audio eggs: More than one basket, please!

Soundcloud is having a spot of rather notable trouble, with layoffs of 173 of their employees and full closure of their San Francisco and London offices.  The audio platform launched in Berlin in 2008, and it’s seen phenomenal growth, on and off, ever since.  While it is most often hailed as an online hub for … Read more

Quick checklist for summer

As the main season wraps up and we face the (sometimes) less busy summer months, this is a great time to put some effort into your marketing for next season.  Even if you’re “only” responsible for promoting your own career and activities, you’ll be so glad you paid a little attention to your materials and … Read more

After the gobble: Holiday marketing and the arts

In case you’ve been completely ignoring us, you’re probably aware that Lauri’s List does offer a few special discounts on memberships, events and services during the annual post-Thanksgiving extravaganza.  This shopping-crazed weekend has grown enormously since the internet changed marketing so profoundly.  Not including the actual day of Thanksgiving (where we hope you ate well and … Read more

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