Marketing Monday

Finding your social media groove

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Don’t let social media take over your life. By assigning specific functions to a few platforms you enjoy, you can maximize your impact and keep things interesting for different audiences.

That time when the orchestra put their collective foot down

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I was talking to a longtime colleague recently, when we both remembered a rehearsal day from many years ago that was truly unusual: Singing a large work with a world-class orchestra, the artistic director raised his baton after the break and shared with all of us an open letter signed by most of the members … Read more

Time to update your stuff!

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It’s January! (Yeah, you probably knew that.) If you haven’t checked out your bios, photos, website, social media pages or any other marketing assets that you might be using, now’s the time! Especially as the arts are surfing the uncertainty of re-opening, planning, canceling and wondering what comes next, you need to be ready for … Read more

Can branding be encapsulated in a font?

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This has been on my mind for the last several days, as a recent article by Fast Company seems like an encouraging foray into the business of classical music, but offers an awfully narrow scope of reporting within the piece. Check out Feb 10’s “Can branding save classical music?”, which we first encountered through this … Read more

Does your website address end in .org? Don’t panic

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Are you panicking? Read the headline again. Due to news stories like this fairly reasonable one from CNN, there seem to be some rumors afoot, with wild tales of skyrocketing website costs and even targeting of nonprofits by the tech industry. But slow down, and leave the freaking out to the music directors who are … Read more

Tips for that elusive look

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Are you camera-shy, or just a little nervous about your next photo shoot? Prep work helps, just as it does in almost everything else in life. Before your next headshot shoot, put your best tootsies forward with some tips from a top photog in the acting world. (Considering that actors tend to get shot far … Read more

Making it easy to bring music into life

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You may know that I’m a big fan of Jason Kottke and his blogger buddies. They’ve been exploring the phenomenon of “book playlists”, i.e. suggestions for listening while reading specific titles. I’m truly fascinated by the way people use music in their daily lives, especially when it extends beyond the mindless filling of random silence. … Read more

Creative fundraising hits the holidays at LBO

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Let’s hear it for the rare innovative approach to end-of-year fundraising! Rather than the usual annual “beg letter” or other hallowed techniques,  Long Beach Opera is launching their own twelve days of holiday cheer, with daily drawings, big prizes and dozens of chances to make donating fun. For every donation of $5 or more during the … Read more

New music gets space in the national spotlight

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Big news this week includes the announcement of a centralized place to showcase your upcoming new music events.  New Music USA has announced it will provide Event Pages for the first time, and registered users can advertise their new music events for free, and make that information easily available to an international audience. SoCal violinist Movses … Read more

Why Seth rocks

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We’re talking about neither Rogen nor MacFarlane, although they both have their moments. Seth Godin, as some of our readers know, has created a huge worldwide following — more than just about any other “marketing guru” — because his blog and books are unique, building a voice that is distinctly his own.  He’s a strong, … Read more

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