New prez for KUSC

SoCal’s primary source for classical radio has a new chief, as Judy McAlpine is welcomed to KUSC’s version of the White House.  She brings impressive experience from public radio and from the Canadian Broadcasting Corporation, as well as private consulting, signaling a broad perspective that should prove very useful in her new post.

Read USC’s news article here

All the best with the new digs!


Released memo follows.


Appointment of Judy McAlpine as president of USC Radio

FROM:  Thomas S. Sayles, Senior Vice President, University Relations, University of Southern California

DATE:  January 25, 2018


On Behalf of USC President C.L. Max Nikias, I am pleased to appoint Judy McAlpine as president of the USC Radio Group. Ms. McAlpine is a veteran media executive with decades of experience in public broadcasting in the United States and Canada, and we are thrilled to have her leadership to further the growing success of USC Radio succeeding the retirement of Brenda Barnes after 20 years of spectacular service.

Ms. McAlpine has a proven track record.  During her tenure as senior vice president for American Public Media (APM) in St. Paul, New York and Toronto, weekly audience grew 38% for content on 1,000 stations across the United States. In addition, she led the expansion of BBC World Service’s reach in the U.S. and was a founding member of the Station Resource Group’s Classical Music Rising project.

Previously, Ms. McAlpine held senior roles at CBC Radio in Toronto. Since 2016, she has operated her own consulting business focusing on nonprofit media working for highly successful enterprises such as American Public Media’s Marketplace and Classical Music Rising’s digital strategies. She is a dynamic leader and forward-thinking executive with a deep and abiding love of public service media, classical music, and the arts. She is indeed a talented communicator, as well as a team builder who can bring in the kind of new support and listenership that will keep KUSC, KDFC, and our affiliated stations strong for decades.

Enhancing her media career, Ms. McAlpine has also distinguished herself as a music educator. She earned an Elementary Piano Pedagogy and Teacher Certification from the Royal Conservatory of Music in Toronto, and was trained in the Orff method and other musical education techniques. For five years, she ran a music studio aimed at children ages two to eight. She earned both a bachelor of arts in English and a maser of arts in journalism from the University of Western Ontario.

Please join me in welcoming Ms. McAlpine to our USC Radio Family. We all look forward to watching, and listening to, KUSC and KDFC flourish under her leadership.


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