As the main season wraps up and we face the (sometimes) less busy summer months, this is a great time to put some effort into your marketing for next season. Even if you’re “only” responsible for promoting your own career and activities, you’ll be so glad you paid a little attention to your materials and strategy, once the new season rolls around.
Let’s start with a quick self-assessment: considering what you have coming up (or done) for 2017-18, which marketing tools could use a little TLC?
Tool |
Looks good / up-to-date |
Could use some work |
Non-existent |
Don’t need it |
| Business cards | ||||
| Website | ||||
|
Bio
|
||||
| Headshots | ||||
| Audio samples | ||||
| Videos / reel | ||||
| Snapshots | ||||
| Social media | ||||
| Resumes | ||||
| Email signature | ||||
| Mailing lists | ||||
| Press release template |
Don’t want to write on your screen with a Sharpie? (Probably not a good idea.) Download and print this PDF instead. Use it as often as you need to!
What’s next
Take your list and make a plan. See how much you can get done in June. Then lay out another plan for the summer. But the time the new season rolls around, you’ll be ready to go, and looking great!
Need a little extra help? Yes, we do that. Whether it’s building materials, planning or general consulting, contact Lauri to set up an appointment.
