Lauri’s List Earns 2016 Constant Contact All Star Award
For the sixth year in a row, “The List” is recognized among top 10 percent of customers driving powerful email marketing results
Covina, CA — March 25, 2017 – Lauri’s List, the professional community for classical vocal musicians in Southern California, has been named a 2016 All Star Award winner by Constant Contact, part of the Endurance International Group, Inc.’s (Nasdaq: EIGI) family of brands and the trusted marketing advisor to hundreds of thousands of small organizations worldwide. The annual award recognizes the most successful 10 percent of Constant Contact’s customer base, based on their significant achievements using email marketing to engage their customer base and drive results for their organization during the prior year.
Lauri’s List is a multi-faceted organization designed to help “classical vocal pros” in Southern California connect with one another, with their communities, and with the resources they need to build sustainable careers. This includes, but is not limited to, singers, conductors, composers and pianists who work with classical vocalists. Email communication is a big part of that mission, with multiple newsletters going to members and the community at large. This includes Next 7, a weekly events newsletter outlining options for lovers of classical vocal music; DayLinks, a weekday update of site activity for full members; Linkflash, a simple, as-needed message to full members to help fill urgent staffing needs; and various others.
Lauri D. Goldenhersh, founder and owner of Lauri’s List, says, “Constant Contact has been a big part of our growth over the years, and people have really come to count on those emails to stay connected to the local community. We’re delighted to have been recognized for those efforts, every year since the program was started in 2010. Their system helps us design better emails, grow our outreach for the arts, and makes it easy for people to sign up and keep an eye on the local landscape.”
Small businesses and nonprofits using Constant Contact’s email marketing tools are eligible for this award. Criteria used to select this year’s All Stars included the following during 2016:
- Level of engagement with email campaigns
- Open, bounce, and click-through rates
- Use of social sharing features
- Use of mailing list sign-up tools
- Use of reporting tools
“Email marketing continues to deliver the highest returns of any marketing channel. Yet its ability to engage customers, drive awareness, boost sales, and increase donations isn’t always a given. It requires a balance of best practices and relevant content delivered through a powerful email marketing engine,” said Jamie Waldinger, Senior Director Corporate Development & Strategy, Constant Contact. “This year’s All Stars embody that balance and we laud Lauri’s List’s achievements with this All Star Award.”
About Lauri’s List
Lauri’s List is a bridge between classical vocal pros and the local community, helping build connections in many directions. We connect pros with jobs and training, organizations with talent, and all of them with opportunities to build something marvelous. Founded in 2002, the List started as a simple way for singers to communicate with one another, but it has grown into a full-fledged network and marketplace that meets needs as they arise.
“The List’s” mission is to build a supportive network of highly trained, experienced artists to find and create opportunities, help each other and make the arts stronger. Resources and services include an active website, events calendar, newsletters, resources, training, and live events for professional classical singers and other musicians working in classical vocal music in Southern California. The List also provides web and business card design, publicity and consulting services.
The community currently includes classical vocalists, choral conductors, keyboard collaborators and vocal composers. All full members are pre-screened for professional levels training and experience. There are also extensive resources and networking opportunities available to the public, and presenters, contractors, and individuals can place basic job and event listings with us at no charge.
If you like vocal, this is the place to be. To learn more, visit www.laurislist.com
About Constant Contact
Constant Contact, an Endurance International Group company and a leader in email marketing since 1995, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business. For more information, visit: www.constantcontact.com.
About Endurance International Group
Endurance International Group (NASDAQ: EIGI) (em)Powers millions of small businesses worldwide with products and technology to vitalize their online web presence, email marketing, mobile business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, iPage, Domain.com, BigRock, SiteBuilder and SinglePlatform, among others. Headquartered in Burlington, Massachusetts, Endurance employs more than 4,000 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com.
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Endurance International Group and the compass logo are trademarks of The Endurance International Group, Inc. Other brand names of Endurance International Group are trademarks of The Endurance International Group, Inc. or its subsidiaries.