Bloomberg Philanthropies awards grant to LA Master Chorale as part of $30mil arts initiative

[Press release]

LOS ANGELES MASTER CHORALE SELECTED AS A GRANTEE OF
BLOOMBERG PHILANTHROPIES’ ARTS INNOVATION AND MANAGEMENT PROGRAM

Chorale Will Receive Part of $30 Million Investment to
Strengthen Programming and Organizational Capacity

The Los Angeles Master Chorale (LAMC) today announced that it is a grantee recipient of Bloomberg Philanthropies’ Arts Innovation and Management (AIM) program. Through the two-year initiative, Bloomberg Philanthropies is providing $30 million across 262 small and mid-sized nonprofit cultural organizations around the country to help strengthen their operational and programming efforts, including training in fundraising, audience development and board member engagement.

“Bloomberg Philanthropies has been a huge supporter in New York for many years,” says LAMC President & CEO Jean Davidson. “I’m so pleased that they are expanding across the country to not only provide funding to well-deserving arts groups, but to also substantially improve their administrative capacity to become stronger, healthier organizations. The Los Angeles Master Chorale is honored to have been chosen as a recipient of this significant and transformational grant.”

The Los Angeles Master Chorale will utilize the grant to help expand and diversify its audience base through increased strategic marketing efforts tied to a new five-year artistic plan that includes offering concert experiences that magnify the impact of the music being performed to deepening the engagement of the Chorale’s current audience base and seizing every opportunity to connect with new audiences in exciting and innovative ways. Most immediately, LAMC has hired a full-time marketing associate to coordinate all social and online marketing efforts and spearhead the organization’s ambitious audience outreach efforts.

The invitation-only Bloomberg Philanthropies’ Arts Innovation and Management program supports nonprofit cultural organizations based in six cities: Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco. All organizations are locally or internationally recognized nonprofits that have been in existence for at least two years. The grantees are required to participate in a management training program; secure matching funds; ensure 100% board participation in fundraising; and maintain up-to-date information in the Cultural Data Project, an online financial & data collection platform that assists arts organizations across the country to collect, learn from, and use data effectively. The grants are unrestricted so that recipients can use them to address their greatest needs.

Bloomberg Philanthropies is partnering with the DeVos Institute of Arts Management at the University of Maryland to develop curricula and conduct trainings for the AIM program in each city. The comprehensive workshops engage organizations around activities that strengthen their long-term health and goals and include consultations and implementation support for arts managers and their boards.

First piloted in New York City, Bloomberg Philanthropies supported 245 grantees through AIM from 2011-2013. Participating organizations reported improvements in audience development, board engagement and fundraising over the two-year program.

About Los Angeles Master Chorale

Giving a voice to Walt Disney Concert Hall, the Grammy-nominated Los Angeles Master Chorale is led by Artistic Director Grant Gershon. Proclaimed “the nation’s most pioneering major chorus” (Los Angeles Times), it has also been hailed as “inspired” (The New York Times), “magnificent” (Chicago Tribune) and “a superb vocal ensemble” (The New York Observer). The Chorale is currently in its 52nd season as a resident company of The Music Center of Los Angeles County and its 13th as the resident chorus at Disney Hall. Presenting its own concert series each season, it performs choral music from the earliest writings to the most recent contemporary compositions. To date, the choir has commissioned 47 and premiered 94 new works, of which 64 were world premieres, and has been awarded three ASCAP/Chorus America Awards for Adventurous Programming as well as Chorus America’s prestigious Margaret Hillis Award for Choral Excellence. The Chorale has performed in more than 500 concerts with the Los Angeles Philharmonic at both Disney Hall and the Hollywood Bowl, and has toured with the orchestra to Europe and New York City. It has also appeared at the Ojai Music Festival, the Great Performers series at Lincoln Center, the Ravinia Festival and the Overture Center in Madison, Wisconsin, as well as in leading venues throughout the Southland. Its discography includes five commercial CDs under Gershon’s baton. In addition, in 2013, as part of its 50th anniversary season celebration, the Chorale released a digital recording featuring signature a cappella works available online-only at LAMC.org, iTunes and Amazon.com. LAMC previously released three CDs under former Music Director Paul Salamunovich on RCM, including the Grammy-nominated Lauridsen Lux Aeterna. The Chorale is also featured with Gershon on the soundtracks of such major motion pictures as Lady in the Water and License to Wed. Serving more than 30,000 audience members of all ages annually, the Los Angeles Master Chorale also provides education outreach to some 9,000 students each year.

About Bloomberg Philanthropies

Bloomberg Philanthropies works to ensure better, longer lives for the greatest number of people. It focus on five key areas for creating lasting change: arts, education, the environment, government innovation, and public health. The arts are a valuable way to engage citizens and enhance communities. Through innovative partnerships and bold approaches, the Bloomberg Philanthropies arts program works to increase access to culture using new technologies, empowering artists and strengthening cultural organizations to reach broader audiences. For more information, please visit bloomberg.org or follow us Facebook, Instagram and Twitter @BloombergDotOrg.

About the DeVos Institute of Arts Management

The DeVos Institute has served more than 1,000 organizations from over 80 countries since Michael M. Kaiser founded it during his tenure as President of the John F. Kennedy Center for the Performing Arts in Washington, D.C. The Institute has designed its services to assist a wide range of institutions, from traditional performing and presenting organizations, museums and galleries, arts schools and libraries, to botanical gardens, glass-making studios, public art trusts, and non-profit cinemas, to name a few. The DeVos Institute transferred its activities and offices from the Kennedy Center to the University of Maryland in September 2014. The move enables the Institute to expand its global training and consulting programs, enhance its fellowships for North American and international arts managers within the context of a major educational institution, and create a Master’s program that leverages both University and Institute resources.


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