Moran Arts Consulting celebrates two years of serving the arts
Natalie Moran is every inch the singerpreneur: a USC Thornton alum, the busy soprano has performed with several opera companies in the area, and is one-third of the Los Angeles Muses, with fellow songstresses Monika Beal and Baraka May, appearing at upscale parties, weddings, and special events. The end of September, however, held an important milestone for Natalie Moran, as she celebrated the second anniversary of her business, Moran Arts Consulting, with two years of impressive growth, a roster of 30 clients, and an enviable business that continues to evolve.
This wasn’t the plan, of course — the path is always more convoluted than artists might expect. Natalie admits she fell into doing promotion and other types of behind-the-scenes roles as she worked the usual array of part-time jobs after graduation. But she was smart, pursuing and gaining opportunities with companies and organizations like Long Beach Opera and LA Children’s Chorus — energetic, busy and small enough where she could wear many hats, really learning the business from the inside out. Since then, Moran’s deep roots in Southern California, her administrative and performance networking, and indeed, her willingness to drive significant distances, have served her well, as she is rapidly becoming a sought-after consultant for a variety of non-profit organizations and individual artists.
Natalie lives in San Diego, and works in LA and Orange County constantly. But she covers considerably more ground than even that, working with non-profit arts organizations including John Duykers‘ First Look Sonoma and Opera Parallèle, both up north, and Hope University, Opera NEO, Redlands Opera Theatre and Independent Opera Company in SoCal, as well as projects in Las Vegas and beyond — her first international client is a composer currently in production on a project at the National Opera of Ukraine in Kiev. This business is quite literally going places.
As a multi-talented and experienced consultant, Moran provides a wide variety of services: she can write and distribute a savvy press release, set up and run your social media, work out some strategic marketing, or even design a new education program, as she is currently doing for SACRA/PROFANA in San Diego. Her background in photography and first-hand understanding of the headshot needs of a classical musician make Natography Studios a strong choice for your next shoot. (The current rate is just $175 for 8 edited shots, which ain’t bad in the current market. Click the link to see some examples of her work.)
Most valuable, however, are Natalie’s warmth, likability and clear passion for the arts, which somehow make the marketing process less scary for presenters, putting them at ease and opening doors. Take a look — some help over that next marketing hurdle might be just what you need, and the local arts community is lucky to have Natalie in our midst.
Read the press release (PDF)